Phishmake
For Multinational Organizations

Phishing Simulation Planning for Multinational Organizations

Multinational organizations coordinate legal entities, business units, languages, time zones, technologies, providers, and workforce relationships across jurisdictions.

A responsible simulation program should preserve a clear learning objective while adapting authority, delivery, support, privacy review, and interpretation to each included population.

Enterprise governance • Role-based scenarios • Controlled delivery • Contextual reporting

01Map the enterprise

Design around how multinational organizations actually operate

Start with the entities, roles, systems, decision rights, and support teams involved in the selected workflow. Enterprise scale makes ownership and local conditions as important as message content.

Legal entities and regions

Map which organization employs, contracts, authorizes, supports, and receives results for each population.

Languages and cultures

Review whether the sender, tone, urgency, workflow, and safe action carry the intended meaning in each location.

Global shared services

Clarify how employees independently verify finance, HR, IT, procurement, and collaboration requests across entity boundaries.

Local responders

Prepare regional managers and support teams to answer questions and preserve real-incident reporting in local languages and hours.

02Choose the scenario

Use a role-specific request with a controlled response

Give every scenario one observable learning objective. Use fictional people, organizations, transactions, systems, and incidents, and keep the campaign outside production and privileged environments.

Cross-border document share

Practice validating an invented owner, project, entity, access request, and destination through the approved collaboration service.

Regional workforce notice

Ask employees to reach the authentic local HR service instead of following an unexpected account link.

Supplier update

Use a fictional vendor and transaction to reinforce the correct regional callback and approval process.

Global IT request

Practice contacting the known local or central support route before installing software, sharing a code, or approving access.

03Govern the campaign

Resolve ownership, authority, and data questions before launch

Resolve ownership, authority, and data questions before launch
ConsiderationQuestion to answerRequired preparation
AuthorityWhich entity authorizes the campaign for each employee, contractor, and partner group?Document central and local approvals, responsibilities, exclusions, and follow-up ownership.
LocalizationDoes the scenario and expected response make sense in each language and business culture?Use qualified local review and pilot meaning rather than relying on literal translation.
Response coverageWill the appropriate security, HR, communications, and support teams be available at delivery?Stagger equivalent launches or provide staffed regional and asynchronous routes.
Campaign dataWhere will events be processed, accessed, retained, aggregated, and deleted?Collect the minimum approved data and resolve access and cross-border handling before launch.
04Run the exercise

Coordinate one enterprise workflow end to end

  1. 1

    Write the campaign brief

    Define the behavior, authorized audience, exclusions, scenario, permitted data, delivery windows, owners, reporting route, stop conditions, and intended use of results.

  2. 2

    Confirm decision rights

    Map central and local approvals, system and data owners, response teams, providers, and the real verification or escalation process employees should use.

  3. 3

    Pilot representative environments

    Test entities, locations, roles, devices, languages, email controls, landing pages, event records, reports, and follow-up material included in scope.

  4. 4

    Brief response teams

    Prepare security, privacy, legal, communications, HR, operations, local support, and relevant providers while preserving normal handling of real incidents.

  5. 5

    Debrief and assign owners

    Explain the expected action, provide relevant private learning, and record every process or control improvement with a responsible owner and review date.

Source: NIST SP 800-50 Rev. 1: Building a Cybersecurity and Privacy Learning Program

05Measure responsibly

Report enterprise results without hiding local conditions

Record intended recipients, exclusions, successful deliveries, unique recipient events, verified reports, response handling, and completed follow-up. Reconcile automated inspection and repeated events before attributing activity to employees.

Interpret results with entity, country, language, time zone, culture, role, device, employment status, delivery, scenario, and support in view. A global average can conceal material regional differences.

Use findings to improve real verification, reporting, identity, access, email, provider, and support processes. One interaction is not an employee risk score, and an enterprise-wide percentage does not establish program effectiveness.

A little more clarity

Common questions

Common questions about Phishmake's features, onboarding, and support, answered to help you get started with confidence.

Can one scenario be translated and sent worldwide?

Not automatically. Verify that the sender, workflow, tone, risk, expected action, reporting route, and support are valid in every location and complete applicable local review.

Should countries or subsidiaries be ranked?

No. Differences in language, culture, audience, scenario, technology, delivery, policy, and support make rankings unreliable and potentially harmful.

Can contractors be included with employees?

Only after authority, employer responsibilities, notice, policy, identity, device, support, data handling, result access, and follow-up are resolved for that population.

How should global campaigns handle time zones?

Use equivalent staggered delivery with local support where possible, or provide an asynchronous reporting route and response expectation. Record delivery relative to working hours.

Sources & further reading

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Put it into practice

Build a scalable awareness program for multinational organizations.

Explore how Phishmake connects controlled employee simulations, relevant training, campaign activity, and follow-up reporting in one workflow.